Cursive

One of our favorite Viral Marketing campaigns was the one we did for the band Cursive. Our friends at Goodbar Productions were bringing down Cursive, one of the biggest rock acts in the independent music genre to McAllen, TX. Knowing that most people outside of the indie-rock genre were not familiar, we decided to take the MUSIC to the PEOPLE….LITERALLY! Marketing to the students at two local universities, showing them what they would be missing out on if they don’t go to the concert!